Privacy Policy

Cloetta’s Cookie Statement

Just as most other websites, Cloetta uses cookies. A cookie is a small text file that is stored on your computer by the browser. Cookies serve many purposes. For instance, they may be used in order for your browser to remember whether you have visited a website before, or to monitor how you use the website. The browsing activities that may be recorded include which (part of a) page you looked at and whether you have clicked on an ad or not. As such, cookies may hold a variety of data about website users.

 About this Cookie Statement

We like to be transparent about how we, as well as other parties, collect, use and store your (personal) data. In this statement we explain how cookies are used on our websites and how you can control them.

 This cookie statement was last amended on October 28, 2015.


Cloetta may use both session cookies and persistent cookies to better understand how you interact with our websites, to monitor aggregate usage by our users and web traffic routing on the website, and to improve the website and the services.

A session cookie enables certain features of the website and is deleted from your computer when you disconnect from or leave the website. A persistent cookie remains after you close your browser and may be used by your browser on subsequent visits to our websites. Persistent cookies help our websites to recall specific information on subsequent visits. The persistent cookies we use may for example remember your country and language preferences, both based on your IP address. Persistent cookies can be removed by following your web browser help file directions.

 Cloetta also uses third party tracking cookies. Cloetta uses:

  • Google Analytics;
  • AdNetwork;
  • Criteo;
  • BlueKai;
  • Platform161.

Cloetta uses these cookies to get information about how you use the website, where you click, which device you use, the date and time of your visit and similar purposes. Below we briefly explain what each cookie is used for. This description is not meant to be exhaustive, but rather to give you an impression how those cookies work. In addition to the third party tracking cookies listed below, Cloetta may decide to use other similar cookies. Those cookies serve the same purposes, namely customizing ads and analysing your online behaviour. Furthermore, Cloetta may also use its own technology or technologies of other companies similar to cookies. All these technologies share that they aim to analyse website behaviour in order to improve the user’s experience. Comparable technologies are web beacons and page tags.

Google Analytics

Google Analytics is used to get a better idea of how our users interact with the website. We don’t see how an individual user uses our website, but how all of our users use the website (aggregate level). For example, we may see which parts of our websites are the most or the least popular. This gives us a better understanding as to how we might improve the website.

Google may transfer this information to third parties if law requires this, or where such third parties process the information on Google's behalf. We have no influence over the processing of personal data by Google. Please read the privacy statement of Google(which may change periodically) to read what they do with your (personal) data via these cookies.


AdNetwork is a tracking cookie. Tracking cookies are placed by online advertising companies. This cookie, albeit to a very small extent, tracks your movement on the internet for statistical and marketing purposes. With the help of these cookies we are able to serve ads that are the most interesting to you as a user of our websites.


Criteo is also a tracking cookie. Equally, Criteo is used so we can display products and services that are the most relevant to you, based on your recent browsing behaviour. Without Criteo you might receive ads that are less interesting than the ones you get now. See the privacy statement of Criteo for further information. 


Bluekai is an Oracle company that helps other companies to personalise online, offline and mobile based advertisements. Cloetta also makes use of BlueKai to enhance your website experience. With BlueKai’s technology Cloetta has a better understanding of the kind of websites you visit and consequently, what ads match the best with the your browsing behavior.


Platform161’s technology enables us to collect information about the user’s online interaction and record conversions. To this end, Platform161 may also use information of other parties to optimize ads. With Platform161’s technology we are not only able to customize ads, but additionally prevent repetitive ads. For a more extensive explanation about how Platform161 uses your (personal) data, please visit their privacy statement.

Social media buttons

Our website features social media buttons. These buttons are used by the providers of these services to collect your personal data. For example, the Facebook Like button is hosted by Facebook and your browser sends the cookie data to Facebook. We have no access to this information and Facebook does not share the information with us. For more information, please visit Facebook’s privacy statement.

Controlling cookies

If you don’t wish to receive cookies, you can modify your browser settings so that it notifies you when cookies are sent or you can refuse cookies altogether. Refusing cookies may result in a different website experience or not being unable to use certain services. Your browser also allows you to delete cookies that have already been set.

If you want to restrict or block cookies that are placed on your browser or device, then you can do this through your browser settings; the help function within your browser should inform you how.

Changes to this Cookie Statement

We reserve the right to modify this statement. We recommend that you review this statement regularly, so that you remain informed of any changes.


Privacy Statement of Cloetta

Through its websites, Cloetta will process privacy-sensitive or personal data. Cloetta considers the careful handling of personal data of the utmost importance. For this reason, we observe due care in the processing and protection of personal data.

During the processing we adhere to the requirements of applicable legislation. This means we:

  • Clearly specify our purposes before we process personal data, by using this Privacy Statement;
  • Limit our collection of personal data to only the personal data needed for legitimate purposes;
  • First ask for explicit permission to process your personal data in cases where your permission is required;
  • Take appropriate security measures to protect your personal data and we demand the same from parties who process personal data on our behalf;
  • Respect your right to inspect, correct or delete your personal data held by us.

In this privacy statement, we will explain which personal data we collect and for which purposes. We recommend that you read it carefully.

This privacy statement was last amended on October 28, 2015.

Use of Personal Data

By using our service, you are providing certain data to us. This could be personal data. We only retain and use the personal data provided directly by you or for which it is clear that it has been supplied to us to be processed.

We use the following data for the purposes as mentioned in this Privacy Statement:

  • Name and address;
  • Telephone number;
  • Billing address;
  • Email address;
  • IP-address;
  • Location, browse and device data;


Certain features of our service require you to register beforehand. After your registration, we will retain the personal data you provided. We will retain this data so that you do not have to re-enter it every time you visit our website, to contact you in connection with the execution of the agreement, for invoicing and payment purposes, to provide an overview of the products and services you have purchased from us, for social media contests or other promotional activities. We will explain this in detail later.

We will not provide the data linked to your user name to third parties, unless it is necessary for the execution of the agreement you concluded with us or when this is required by law. In the event of suspicion of fraud or misuse of our website, we may hand over personal data to the competent authorities.

Handling your order

We will use your personal data when handling your order. If necessary for proper handling, we can provide your data to third parties. We will explain this in detail later.


Other than the advertisements on the website, we can inform you about new products or services:

  • by mail;
  • by e-mail;
  • via social media;
  • by phone.

Contact Form and Newsletter

We have a newsletter to inform those interested in our products and/or services. Each newsletter contains a link that enables you to unsubscribe from our newsletter. Your e-mail address will be added to the list of subscribers only with your explicit consent.

If you fill out a contact form on the website or send us an e-mail, the data you provide will be retained for as long as is necessary depending on the nature of the form or the content of your email, to fully answer and correctly handle your message or e-mail.

Location data

If necessary, we may collect your location data (GPS). If that is the case, you will be asked to grant consent beforehand.

This location data and other data can also be stored and processed by the provider of the navigation/mapping software, such as Google Maps, but the data could also be used by for example by Google or Apple itself. We have no control over their actions. We recommend that you read the applicable privacy statement of the provider in question.


Our service displays advertisements, for which we keep personal data to personalise these.

Providing Data to Third Parties

We may provide your data to our partners. These partners will provide personalised advertisements based on your personal data. These partners are involved in the execution of the agreement. These partners may use your data for their own marketing purposes.

Cloetta may provide ‘aggregated anonymous data’ about the usage of the website to third parties, as it deems to be appropriate. ‘Aggregated anonymous data’ is data that cannot be traced back to you and which therefore does not count as personal data. For instance, Cloetta may use aggregated anonymous data to better understand how users use the website.

Our website features social media buttons. These buttons are used by the providers of these services to collect your personal data.


The security of your data and that of other Users is very important to Cloetta. We have implemented technical and organizational measures to protect your personal data against loss or any form of unlawful processing. Cloetta implements the following measures: protection of our servers by firewalls, SSL connections and encryption of sensitive data. This list is not exhaustive.  

Third-party Websites

This statement is not applicable to third-party websites connected with this website through links. We cannot guarantee that these third parties will handle your personal data in a secure and careful manner. We recommend you read these websites’ privacy statements before making use of these websites.

Changes to this Privacy Statement

We reserve the right to modify this statement. We recommend that you review this statement regularly, so that you remain informed of any changes.

Inspection and modification of your Data

You can always contact us if you have any questions regarding our privacy policy or wish to review, modify or delete your personal data.

Kista Science Tower
SE-164 51 Kista